Mark believes that oral history has been left behind in the recent explosion of online innovation, and the technology he and his team developed wants to change that, making it easy to record audio and add metadata on the move, and possibly providing a platform for the re-emergence
of oral storytelling.

Four years ago Stefani Germanotta was a smart young American woman no one had heard of. Today she's Lady Gaga, a global, pervasive, outrageously creative multimedia phenomenon. What lessons in leadership can be learned from Gaga? Jörg co-authored the first paper on the subject.

Most of us know how to find our car in a big parking lot. But how do we know? What are the processes in the brain that help us navigate our physical environment? At University College in London, Neil researches how patterns of electrical activity in brain cells guide us through space, and how that links to memory and imagination.

From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory has created his own brand of the Cinderella story. His insights into advertising and society in the age of the Internet are now gathered in a new book, "The Wiki Man".

Alongside her work at University College London, Sada heads the department of antiquities in Somaliland. She has made amazing discoveries, including 5000-years-old rock paintings and ruined medieval islamic sites. She considers cultural and archeological heritage, even in war-torn countries, as a basic human right.

A young member of Parliament from Surrey, of Ghanaian origins, Kwasi is the author of "Ghosts of Empire", a new and controversial book that revisits the Victorian empire, analyzes how we became the societies that we are today, and discusses the arc of hegemonic powers.